How AI is Helping Businesses Offer Better
Customer Experience

It is no new knowledge that customer experience (CX) is one of the most critical aspects of any business. But then again, any business is going to suffer if the customers aren’t happy. As many as 73% of customers say that CX is a crucial factor in their purchase decisions. TBH, humans are prone to making mistakes, and that doesn’t lead to happy customers. That’s where artificial intelligence (AI) can swoop in to save the day!

AI is the perfect solution to improve customer experience because it’s faster, more accurate, and doesn’t get tired or stressed. Let’s talk about and explore a few ways in which AI is transforming the customer experience and making things a whole lot better for businesses and their customers.

1). Personalization:

From time to time, we all receive an email that starts with “Dear Customer” instead of our name from a random company. It just goes on to show how little the XYZ company worked on adding a personal touch to the email. But personalization is a crucial element to a superlative CX because every customer wants to feel understood and valued. 91% of customers are more likely to shop with brands that provide personalized offers and recommendations, as per Accenture. AI helps companies personalize their communications with customers by analyzing data such as their purchase history, search behavior, and preferences to create a more customized experience. This helps businesses build a better relationship with their customers.

2). Predictive Analytics:

Another way AI is revolutionizing customer experience is through predictive analytics. Predictive analytics is the use of AI to analyze historical data and make predictions about future events. In the context of customer experience, AI can analyze customer data to predict their behavior and preferences. This can help businesses anticipate their needs and offer proactive solutions. For example, Amazon uses AI to recommend products based on customers’ past purchases and browsing history. Similarly Netflix leverages AI to power content recommendations to its consumers.

3). Chatbots:

Nobody likes waiting on hold or repeating the same information to different agents. AI-powered chatbots and virtual assistants can automate simple tasks and provide instant responses to customers 24/7. Chatbots can converse with customers in real-time, and can handle multiple conversations at once, making them an efficient option for businesses to handle customer inquiries. Also a study by Juniper Research says that chatbots will save businesses $8 billion per year.

4). Customer Feedback:

AI is also transforming the way businesses handle customer feedback. With AI, businesses can analyze customer feedback from various sources, such as social media, email, and surveys, to gain insights into what customers want and how they feel about the business. This data can then be used to improve customer service, product offerings, and marketing strategies. As per a study by IBM, businesses that use AI to analyze customer feedback see a 19% increase in customer satisfaction and a 20% increase in revenue.

5). Data Gathering:

AI is changing the way businesses collect and analyze customer data. By tracking customer behavior, the tech creates a comprehensive customer profile that simplifies data gathering and unifies it into a single view. In the past, AI was just limited to the data that was manually fed into the system. The latest AI-powered technology, however, makes proactive data collection a breeze. These advanced systems analyze customer behavior and respond to their needs and sentiments in real-time, without any human intervention. Businesses can now collect and store data efficiently, without the need for real-time human intervention. With the ability to analyze this data, AI-powered systems can take proactive steps to enhance the customer experience and drive sales.

6). Prevent Employee Burnout

It’s no secret that customer service reps have a lot on their plates these days. Heavy workload often leads to stressed-out employees who are more likely to make mistakes, ultimately contributing to a poor customer experience. But what if there was a way to ease the burden on these hard-working reps? Enter AI. By leveraging chatbots and IVR systems, AI can help reduce the workload on customer service agents, freeing up their time to focus on more complex tasks. Chatbots can handle simple inquiries, providing customers with relevant knowledge base content or resolving their questions directly. Meanwhile, IVR systems can address customer inquiries over the phone with pre-recorded answers. So, companies can create a more efficient and enjoyable working environment for their customer service reps, while also enhancing the customer experience with AI.

Conclusion

In a nutshell, AI is changing the way businesses interact with their customers, making it more efficient, personalized, and satisfying. The revolutionary technology has made personalization of customer experience more efficient, with AI algorithms able to analyze customer data to provide a personalized experience that customers crave. From personalized product recommendations to targeted advertising, AI can help companies tailor their offerings to specific customers, and let’s be real, which brand doesn’t love offering a superior customer experience!

At Machint Solutions, we are obsessed with offering our customers the best solutions. Just like how you are obsessed with providing the best experience for your customers! We helped many organizations stand out and reach their business goals with our outstanding AI capabilities. Write to us at hello@machint.com to understand how our AI capabilities can be leveraged for the success of your business!